Honda’s 50th anniversary in America with many more to come… Imagine where we would be without them? Torrance, CA. — Honda today marked its 50th anniversary in America, commemorating the establishment of American Honda Motor Co. in a small Los Angeles storefront on June 11, 1959. Honda associates observed the occasion with a ceremony that took place at the company’s Torrance, CA. headquarters. “On behalf of the tens of thousands of Honda associates in America, past and present, we offer our deepest thanks to our customers for placing their trust in Honda over the past 50 years,” said American Honda President & CEO Tetsuo Iwamura. “Today, in the face of new challenges, including the preservation of our environment, we renew our commitment to exceed the expectations of our customers and society.” Starting in 1959, with the fuel-efficient Honda 50 motorcycle, to the newly launched 2010 Honda Insight gas-electric hybrid vehicle, Honda has introduced new technologies and business strategies that have shaped the industry and the Hondas past growth.