GE (General Electric) released a TV ad promoting wind energy: Capturing the wind and putting it to good use – Wind Energy from GE, the cleanest renewable energy on earth. The ad has been nominated for the most outstanding commercial in the Emmy Awards 2007. The General Electric Jar ad was developed at BBDO, New York by chief creative officer David Lubars and Bill Bruce, creative director/art director John Leu, creative director/copywriter Brad Roseberry, executive producer Regina Ebel, assistant producer Filomena Lovecchio, executive music producer Melissa Chester. Filming was directed by Traktor (Pontus & Patrik) via Partizan with director of photography Emmanuel Lubezki (Children of Men). Editor was Gavin Cutler of Mackenzie Cutler. FX was done at Mass Market. Music in the ad is ‘Catch the Wind’, performed by Donovan.
